Category: Blog

Peter Murray X Tomáš Jurdák: Outsmarting COVID-19

Recently, our Founder and Life President Peter Murray sat down (virtually) with MiddleCap’s Head of Real Estate Tomáš Jurdák to discuss outsmarting COVID-19 in real estate. “We didn’t have to change the designs at all for COVID – the building is so flexible,” says Tomáš Jurdák when discussing their first scheme in London. The 70,000… Read more »

Wordsearch’s Observations & Insights 2020

As we start to contemplate an emergence from lockdown, like so many others we have been reflecting on how the world is going to adapt. Pre-COVID, real estate was already in a state of rapid transition, and now we have a generational event to contend with. So what now? What changes and what stays the… Read more »

Helping our clients. Helping our community.

We all have a responsibility to ensure safe working environments post-lockdown and you are doubtless thinking long and hard about how best to achieve this.  And of course once the strategy is in place, you will need to find the most effective way to communicate it. Our team can help you get your SAFE WORKPLACE message across in a number of ways: Messaging Infographics… Read more »

The Marq

We have recently received the fantastic news that The Marq has now successfully let five of six floors just a few months after launch. Brilliant news for this exceptional development and our client on the project, The Crown Estate. The Crown Estate challenged us to develop a branding and marketing campaign which would establish The… Read more »

News from New York

The New York team have been really busy in Q4 working on some of the most exciting real estate projects in the city. Much of our work is still under wraps, but our ad for BXP’s iconic General Motors Building was published in the Commercial Observer earlier this year, and our branding for the remarkable… Read more »

Looking into London’s future

wordsearch - NLA - blog 1

Our London team visited New London Architecture to have a tour of a 12.5 metre long interactive model of Central London, which covers more than 85 square kilometres of the city. The touchscreens allow the New London Model to illuminate buildings and potential developments, giving you a complete picture of the key areas of change… Read more »

Central Park Tower is officially the world’s tallest residential building

real estate marketing for central park tower - new york

Today marks the day that New York’s Central Park Tower rises above 432 Park Avenue to become the world’s tallest residential building. It was an honour to see the renderings we produced featured on 6sq ft, alongside the tower as it rises up into the clear New York sky.

Hawley Wharf, Camden

Property Marketing Agency | Wordsearch | Hawley Wharf CGI

Wordsearch has been appointed by LabTech to deliver the branding and marketing for Hawley Wharf Camden, a 580,000 sq ft canal-side development in London’s Camden which will bring 150 shops, over 60 new places to eat, 195 apartments and 60,000 sq ft of Labs co-working space. LabTech recently announced their vision for Hawley Wharf, ‘to… Read more »

An interview with photographer Travis Jensen

Property Marketing Agency | Wordsearch | San Francisco Shipyard

Wordsearch is supporting real estate developer FivePoint as they seek to create a neighbourhood in what was once a run-down part of San Francisco. They’re creating two distinct places: Candlestick will be an authentic residential neighbourhood enriched by shopping, culture and outdoor space. Whilst Shipyard will be a working and living community that inspires, enriches… Read more »

Speakeasy with Rosalind Wyatt

Property Marketing Agency | Wordsearch | Rosalyn Wyatt

Rosalind Wyatt uses a needle and thread to tell stories of history, love and endeavour. The Wordsearch London team were treated to an insight into the textile, collage and calligraphy artist’s life when she visited as a guest speaker for our Speakeasy series. We regularly invite makers and creators into the studio to talk to us about their extraordinary projects and… Read more »

Manchester Pacific Gateway, San Diego

Property Marketing Agency | Wordsearch | Manchester Pacific Gateway

We are honoured to have been appointed by Manchester Financial Group to provide branding and marketing for the impressive Manchester Pacific Gateway development in Downtown San Diego. We will join the project team to provide strategic and creative marketing services, as they embark on a quest to create one of California’s most iconic waterfront developments…. Read more »

Unearthed: what’s happening inside property marketing

Property Marketing Agency | Unearthed

The first 50 people to follow our Instagram and send an email to studio@142.93.39.169 with your postal address will receive a free copy of Unearthed. Unearthed takes you inside the art and science of property marketing, travelling the globe to uncover the wisdom of the world’s leading property professionals. The six-chapter handbook features insight from real estate experts including… Read more »

CTBUH 2018

Property Marketing Agency | Wordsearch | CTBUH Blog 2

Wordsearch’s William Murray and Peter Murray are proud to support the Council for Tall Buildings and Urban Habitat by delivering two seminal presentations at this year’s conference, taking place on 20th – 25th October in Dubai and Abu Dhabi. William Murray, Wordsearch’s Group Director of Strategy and Founding Partner of Wordsearch Place will deliver a… Read more »

Creating a powerful vision with Related in Chicago

Property Marketing Agency | Wordsearch | The 78

Last week Related Midwest unveiled eagerly anticipated plans for a 62 acre site in the South Loop. Last year, Wordsearch Place worked with the development team at Related Midwest and the architects SOM to facilitate the co-creation of a compelling, achievable, unique and relevant Place Vision and a deliverable Place Strategy. The 13 million sq ft masterplan was clearly going to be a… Read more »

The Rhythm of Bogota

Property Marketing Agency | Wordsearch | Atrio

We’re developing the branding and marketing for Atrio, a mixed-use development which is set to redefine Colombia’s capital, Bogota. New York Director Rachel Myburgh spent some time in the vibrant city last month and documented her trip through a series of photographs which helped the London design team step into the rhythm of Bogota.  

Delivering the Almost Impossible

Property Marketing Agency | Wordsearch | One Barangaroo

We are incredibly proud to announce that Wordsearch Australia supported leading hotelier Crown Resorts with the strategy, marketing and branding of Crown Residences, One Barangaroo, a collection of 82 luxurious residences at the top of what will be Sydney’s newest icon. View the work

A year in pictures

Property Marketing Agency | SF Shipyard | Wordsearch

JANUARY – Long & Waterson, London FEBRUARY – 30 Broad, New York MARCH  – The San Francisco Shipyard, San Francisco APRIL – One Manhattan Square, New York MAY – Room 101, London JUNE – Empire State Building Retail, New York JULY – Harwell Science Campus, Oxfordshire AUGUST – Filton Airfield, Bristol SEPTEMBER – Yorkshire Three Peaks… Read more »

Flying High

Property Marketing Agency | Wordsearch | Brabazon Blog

Wordsearch is proud to announce that we have been appointed on the historic Filton Airfield scheme in Bristol, UK. The 350 acre site, owned by YTL, is a disused airfield with a remarkable aerospace history which saw it being home to Concorde’s production in the UK and the landing point of Concorde’s final flight. Where… Read more »

Feeling Peaky

Property Marketing Agency | Wordsearch | Three Peaks

We joined the ‘Three Peaks of Yorkshire Club” last weekend when 12 of the team scaled the historic county’s three highest peaks: Pen-Y-Ghent, Ingleborough and Whernside. Here are some of the snaps we took along the way in between the persistent wheezing, the Ibuprofen popping and the pork pie stops.

The biggest small world in China

Property Marketing Agency | Beijing | Wordsearch

With a range of sophisticated strategies and digital marketing materials now available, is there still a place for traditional architectural models in the explanation of the built environment? China’s RJ Models is one of the world’s leading constructors of architectural models and has created models for projects across nearly 100 countries over its 26 years of experience…. Read more »

This is not a logo

Property Marketing Agency | Wordsearch | The 78 Blog

‘Make no little plans; they have no magic to stir men’s blood’ Daniel Burnham. Related want to do great things for Chicago. We’re working with them to create a neighbourhood, in a place where none existed, in a city where neighbourhoods are everything. Introducing The 78th. This project is so momentous and meaningful for Chicago, that… Read more »

Unearthed Episode 5 – How’s the future looking?

Property Marketing Agency | Wordsearch | Unearthed Branding

Our expert panel looks at augmented reality (AR), virtual reality (VR) and beyond to separate hype from hope in the world of property marketing. “Is it good yet?” That’s the question Tom Kelshaw asks of every new technology that bursts onto the scene. As Global Director of Innovation for Maxus, it’s Kelshaw’s job to spot… Read more »

Peter Murray chosen as a Mayor’s Design Advocate

Property Marketing Agency | Wordsearch | Peter Murray

Wordsearch’s Life President, Peter Murray, has been enlisted by London Mayor, Sadiq Khan, as a Mayor’s Design Advocate. The Mayor made the announcement at the London School of Economics as he launched the Good Growth by Design programme which aims to enhance the design of buildings and neighbourhoods for all Londoners. He called on London’s architectural,… Read more »

Showcase: The Shipyard Communities Manifesto

Property Marketing Agency | SF Shipyard | Wordsearch

The San Francisco Shipyard and Candlestick Point is one of the largest redevelopment projects on the US West Coast. We’re supporting developer FivePoint with placemaking, strategy, branding, marketing collateral, digital tools and a vision film to help them transform the recently neglected area into an authentic and dynamic 760 acre neighbourhood. The project is ongoing, but we wanted… Read more »

A Day in the Life of The Shard

Property Marketing Agency | Wordsearch | The Shard Blog

On Monday 26th June 2017, the Council on Tall Buildings and Urban Habitat (CTBUH) hosted a day conference titled ‘A Day in the Life of The Shard’ to share the daily challenges of running the tallest building in Western Europe. Having been engaged on the marketing and branding for The Shard, some of the team… Read more »

Micro apartments be gone!

Property Marketing Agency | Wordsearch | Room 101 Blog 2

Micro apartments for millennials were banished by ING Media’s Leanne Tritton, who claimed victory at Room 101 New York. The side-splitting event pits leading luminaries in the world of architecture, real estate and design against eachother to banish their pet peeves into Room 101; inspired by the dystopian chamber in Orwell’s 1984 where one’s worst nightmares… Read more »

The story of marketing tall buildings

Property Marketing Agency | Wordsearch | Empire State Building Retail

William Murray was invited to discuss his experience of marketing and branding some of the world’s tallest and most iconic buildings at a Council for Tall Buildings and Urban Habitat conference in Toronto, Canada. The presentation entitled From San Diego to Guangzhou to Toronto: The story of Marketing Tall Buildings, explored how the keys to attracting buyers… Read more »

Top 10 London Festival of Architecture events

Property Marketing Agency | Wordsearch | St Pauls

The annual London Festival of Architecture (LFA) commenced recently and will take place throughout the whole month of June. This year’s central theme is ‘memory’, explored through over 450 events celebrating the complexity and monumental beauty of London’s built environment, past and present.  With ‘memory’, the LFA hopes to inculcate in the public a spirit… Read more »

Serious silliness at Room 101 London

Property Marketing Agency | Wordsearch | Room 101 Blog

“The ovaries are mine” cried Grimshaw’s Mark Middleton, after Kirsten Lees, Partner at Grimshaw, took umbrage over ill-conceived curves in buildings; including his building! The heckle summed up another quirky Room 101, the ever-popular event which titillates, surprises, and like Tuesday night delivers serious pondering points, from how UK post-war architecture let us down, to the lost mojo… Read more »

Unearthed Episode 4 – Even better than the real thing

Episode 4 in The Urban Developer‘s property marketing series features Wordsearch New York Director, Eddie Nelms, who reveals the secret to crafting a beautiful rendering. Read the full episode by The Urban Developer below. Visualisations have come a long way since the hand-painted ‘artist impressions’ of yore, but even the experts admit: technology hasn’t rendered* humans obsolete. “You… Read more »

helloMuller

Property Marketing Agency | Wordsearch | Hello Muller Blog

The latest in our series of curated Speakeasies, saw Tom Muller of helloMuller speak to us over Friday morning coffee and croissants. Tom is an award-winning graphic designer and creative director who partners with, and designs for technology startups, movie studios, publishers, media producers, filmmakers and ad agencies. He has been named as one of the top 100 designers… Read more »

Unearthed Episode 3 – The Name of the Game

Property Marketing Agency | Wordsearch | Unearthed Strategy Blog

In the latest episode of Unearthed, the team looks at how the experts develop naming, branding and marketing strategies to put their property projects on the world stage. If you are wondering when you should get started with the naming and branding of your project, Tim O’Connor of JLL has the short answer for you:… Read more »

William Murray joins CTBUH Advisory Group

Property Marketing Agency | Wordsearch | CTBUH Blog 2

The Council on Tall Buildings and Urban Habitat have asked William Murray to become a member of their Advisory Group. The Advisory Group is a body of 20 colleagues drawn from the Council membership who provide wider strategic counsel and guidance to the Board, and assist in the specific initiatives of the Council, consisting of building… Read more »

Rendered speechless

Property Marketing Agency | Wordsearch | K11 CGI

A glimpse into property renderings then and now. Whilst recording a film about Wordsearch’s history with our Life President, Peter Murray and our Director of Strategy, William Murray, we spent hours scouring shelves stuffed with dust-covered books to find some of Wordsearch’s oldest and most seminal work. Alban Gate was picked out, and as William leafed through the pages to look… Read more »

Unearthed Episode 2 – Bricks, meet clicks

Property Marketing Agency | Unearthed

How to use digital, social and CRM technologies to take your property marketing campaign to the next level. “We pour the concrete, it goes hard.” That’s how an experienced property developer once explained his product to me – and he was only half joking. Buildings are amongst the most physical, analogue products on the planet,… Read more »

Lego. Seriously.

Property Marketing Agency | Wordsearch | Lego Blog

William Murray, our Group Director of Strategy, describes how the world’s most famous toy is aiding our strategic process. Last year, I spent four 12-hour days in a windowless room in Bloomsbury learning to use LEGO® as a facilitation tool. That’s right. LEGO®. As a tool. An increasing amount of our work starts with an… Read more »

Unearthed Episode 1 – Marketing Suites

Property Marketing Agency | Wordsearch | Battersea Power Station Exhibition Blog

Introducing Unearthed: the in-depth series by The Urban Developer and Wordsearch Australia which shows you the trends, takes you behind the case studies and offers the inspiration to help you raise the bar on your next property marketing project. Unearthed: It’s what’s really happening inside property marketing What technologies should I use? How do I find the right team?… Read more »

Long & Waterson, Shoreditch

Property Marketing Agency | Wordsearch | Long & Waterson CGI

Wordsearch is pleased to reveal a preview of the campaign we created for the edgy and cool residential development in Shoreditch, Long & Waterson. Wordsearch was commissioned by IGI Group to develop the branding and marketing collateral, including a website, series of eblasts, floor plans, hoarding, two CGIs, stationery and a successful advertising campaign for the desirable… Read more »

Showcase: 30 Broad

Property Marketing Agency | Wordsearch | 30 Broad Signage

We developed a branding and marketing strategy which helped transform and revitalise the image of a neglected pre-war building in Downtown Manhattan. The run-down commercial building off Wall Street had recently been bought by Tribeca Associates who were planning to give the 300,000 sq ft tower a major face-lift. We helped them understand how to find and own an… Read more »

GF Smith showroom visit

Property Marketing Agency | Wordsearch | GF Smith

GF Smith invited us for a tour of their new showroom and exhibition space just off London’s Oxford Street. The two storey showroom is intended as a place for customers to interact with the product and “celebrate the power and beauty of paper in a digital age”, it also doubles as an event space, workshop and exhibition venue. The… Read more »

Speakeasy with Wallace Henning

Property Marketing Agency | Wordsearch | Wallace Henning Blog 2

We invited graphic designer Wallace Henning into the London studio to talk to us about The British Rail Corporate Identity Manual which he painstakingly created and published last year. Wallace had us enthralled as he told a tale of dedication, passion and blurred days spent piecing together a book that would celebrate British Rail’s identity in its entirety…. Read more »

Wordsearch welcomes Brett Marino

brett director wordsearch london

We’re pleased to announce Brett Marino has joined Wordsearch as the Client Services Director, based in our London office. Having spent over 10 years in the creative industry, Brett has worked on some of the most inspired global brands including Unilever, Dove, Bacardi, Nectar and Etihad. His experience covers both sides of the agency sphere, having worked… Read more »

A year in pictures: 2016

  January This year’s work for Battersea Power Station: the LIVE, WORK, SHOP overview brochures. Later in the year, Battersea Power Station Development Company shared the exciting news that there is to be a new Apple campus at Battersea. February We unveiled our branding and marketing campaign for downtown San Diego’s new residential building, Pacific Gate. March On location in… Read more »

One Manhattan Square

Property Marketing Agency | Wordsearch | One Manhattan Square Blog

Wordsearch is incredibly proud to have worked on One Manhattan Square, a residential development which will redefine downtown New York luxury living. We delivered a comprehensive branding and marketing campaign for Extell Development’s scheme which included a brand mark, brochures, advertising, a website, an aerial teaser film, and a range of content for Extell’s innovative sales and… Read more »

Speakeasy with Iain Crockart

Last week the intrepid adventurer and highly successful photographer Iain Crockart visited the studio to talk to us about his decision to ditch his day job and pursue a career in photography. A choice which has opened the door to many incredible experiences, some of which he regaled to an engrossed audience of Wordsearchers last Wednesday. Iain began by… Read more »

Speakeasy with Jacob Low

Last month’s Speakeasy featured Jacob Low and his team from JaK Studio, who visited one evening to talk to us about their small, medium and BIG projects. Jake heads up JaK, a conceptual architect’s studio which works on some fascinating projects, and has a clear passion for design and architecture, demonstrated by the impressive personal projects… Read more »

Dogs, data and downtown: Room 101 debuts in New York

Property Marketing Agency | Wordsearch | Room 101 Blog 2

Last Thursday saw five raconteurs take to the floor as Room 101 staged its debut in New York City. On a quiet street just off Broadway, the much loved London event took place in the recently opened Tom Dixon shop, amongst bubble shaped light fixtures, black furry armchairs and golden metal trinkets. In attendance were a selection of architecture, design and real estate… Read more »

What’s in a name?

real estate branding for one world trade center New York - brochure 4

Having written about the challenges of naming buildings last month, we were interested to read how significant the name has become for Trump Hotels. So significant that it has just been announced that they have dumped the Trump for their new line of luxury hotels. The hotels, which are aimed at millennials and intended to emulate the… Read more »

Visiting the i360 tower

Property Marketing Agency | Wordsearch | i360 Blog

The British Airways i360 is touted as the world’s first vertical cable car, the world’s thinnest tower and the world’s tallest moving observation tower. Our interest was piqued by this set of showy superlatives, so we decided to take a trip to Brighton to find out a little more about the design and engineering of this structural complexity. Conceived by Marks… Read more »

Room 101 heads to New York

The exclusive London event crosses the pond to debut in New York City on November 3rd. Wordsearch Room 101, in partnership with Bespoke Careers, will take place at the new Tom Dixon shop in Manhattan, with media partners Architect’s Newspaper. The event brings luminaries from across the world of architecture, real estate and design to shout from… Read more »

William delivers keynote speech at CTBUH conference

Property Marketing Agency | Wordsearch | CTBUH

William Murray, Wordsearch’s Group Director of Strategy, delivered a keynote speech at CTBUH’s International Conference: ‘Cities to Megacities – Shaping Dense Vertical Urbanism’. William delivered his speech at the Guanghzou segment, which took place at the top of the tallest tower in Guangzhou, New World’s CTF Finance Tower. Entitled, ‘From San Diego to Guanghzou: The Story… Read more »

LEGO Masterclass

Property Marketing Agency | Wordsearch | Lego Blog

After spending four days in a small dark room with a group of plastic brick enthusiasts, William Murray has been accredited by the LEGO Association of Master Trainers, for facilitating and designing workshops with the LEGO SERIOUS PLAY Method. This impressive new skill will be put to use in Wordsearch’s strategic workshops to help clients think creatively… Read more »

30 Broad, New York

Property Marketing Agency | Wordsearch | 30 Broad Illustration

The website we designed and created for 30 Broad in New York, went live in early October to the delight of many New York brokers, who have given it their stamp of approval. The use of clear, simple messaging, vibrant colours and animated illustrations created a unique-looking commercial leasing site which aims to take an old-school building… Read more »

Gala night!

Property Marketing Agency | Wordsearch | Club Peloton Blog

A selection of the Wordsearch team and friends took a table at the Club Peloton Gala on Wednesday night. If you’ve been following our blogs, you’ll see we were supporting the Gala, now in its second year, by providing design and consultation to the organisers Club Peloton. The Gala took place in the Lee Valley Velodrome, beginning with a… Read more »

Speakeasy with Cat Garcia

Property Marketing Agency | Wordsearch | Cat Garcia Blog

We invited photographer Cat Garcia into the studio last night to talk to us about her life and work. It’s part of a new monthly Speakeasy series we’ve started in the London studio, where we invite makers in to give us an insight into what they do; be it graphic designers, architects, illustrators or tattoo artists…. Read more »

Wordsearch welcomes Mike Dorrian

wordsearch creative director - mike dorrian

We’re pleased to announce that Mike Dorrian has joined Wordsearch as Group Executive Creative Director. Mike, formerly of creative branding agency Brash Brands, will ensure a strong creative output is delivered, across all parts of the Group. Mike said, “I’m most looking forward to the opportunity to work across countries, across channels and across disciplines,… Read more »

Times New Roman voted most trustworthy font

To celebrate the 100th anniversary of the P22 Johnston typeface, the legendary typeface of the London Underground, printers Solopress commissioned a survey of 1,000 participants which named Times New Roman as the most trusted font of our nation. A favourite of students and professors alike, Times New Roman is a failsafe, a classic, harking back to… Read more »

Behind the wheel with Club Peloton

property branding wordsearch london -knowledge 1

For the second year running, Wordsearch is providing design, branding and consultancy for the Club Peloton Gala Dinner. The charity, Club Peloton, which provides fundraising for children’s charity Coram through cycling challenge events, is close to our heart after it was formed due to the phenomenal success of the Cycle to MIPIM race, founded by our Life… Read more »

Naming names

Property Marketing Agency | Wordsearch | The Shard Blog

Designed by the creators of the London Eye, the new British Airways i360 opened last week. It’s a vertical cable car, which glides 450 feet into the sky, offering breathtaking views of Sussex and the ocean. However, it’s already undergone a name change, with newspapers christening it the ‘doughnut on a stick’. In this blog… Read more »

The San Francisco Shipyard and Candlestick Point

Property Marketing Agency | SF Shipyard | Wordsearch

In October 2015 Wordsearch was commissioned by FivePoint (formerly Lennar Urban) to work on The San Francisco Shipyard and Candlestick Point. The San Francisco Shipyard and Candlestick Point will be the most transformative urban developments in San Francisco. Combined, they represent the largest single urban regeneration scheme on the US West Coast. This new mixed-use… Read more »

Club Peloton Gala: Ask the expert II

property branding wordsearch london -knowledge 1

For the second edition of our Club Peloton Gala: Ask the expert series, we talk to British Cycling coach, Roland Kemp, head coach at KempFitness, to ask about his experience coaching amateurs at last year’s Club Peloton Gala, and his tips for success. Wordsearch is proud to support the Club Peloton Gala and show our commitment to the… Read more »

Club Peloton Gala: Ask the expert I

property branding wordsearch london -knowledge 1

The smell of competition and canapés is in the air… Club Peloton have just announced the date of the next Club Peloton Gala Dinner, held at the awe-inspiring Olympic Velodrome. Last year Wordsearch was proud to support the inaugural Gala Dinner, and is incredibly pleased to be involved again this year. The call has been made for amateur racers… Read more »

Insights from Adrian Shaughnessy

Last night we had graphic designer, teacher, author and publisher, Adrian Shaughnessy in the studio to talk to us about ethos, over a slice of pizza and a few beers. Adrian talked us through the beginning of his career working in music design, creating seminal album covers for bands such as Primal Scream and Depeche Mode. He… Read more »

PUSH printers

property marketing for battersea power station london - icon brochure

In the leafy suburbs of Bermondsey, there sits an industrial unit which houses one of the UK’s most respected printers. Their name is PUSH. After being invited by Danny, the face of PUSH, the Wordsearch team visited their bright and airy factory to find out exactly how they provide us with some of the most beautiful print work on the… Read more »

Back at Bespoke for Wordsearch Room 101

Property Marketing Agency | Wordsearch | Room 101 Blog

Hilarious. Unruly. Thought-provoking. There are no better words to describe our event, Wordsearch Room 101, the latest of which took place at Bespoke Careers for the launch night of Clerkenwell Design Week. On a sunny Tuesday evening, crowds filled the room to watch six prominent architecture aficionados rant about their architecture and design pet hates. And boy did they… Read more »

40 East 57th Street, The Shops at 432

Working in collaboration with CBRE, we have recently completed the marketing campaign for the retail offering at Macklowe Properties’ 432 Park Avenue. Our engagement comprised naming and branding, a suite of renderings, brochure and presentation design, the website 40E57.com, window signage, and a series of boards which grace the walls of the retail gallery, situated within… Read more »

Architecture & design events – London

wordsearch director jude kelly

We’ve compiled a shortlist of the best architecture and design related events taking place over the summer, including fairs, festivals and exhibitions. Highlights include the first ever London Design Biennale; and Open House London, in which the doors to hundreds of the city’s usually private buildings are flung opened up to the public. The London Festival of Architecture… Read more »

Billionaire’s Row

Property Marketing Agency | Wordsearch | Billionaire's Row Blog

Over the past few years 57th Street has earned itself the nickname “Billionaire’s Row” thanks to a series of supertall, super-luxury residential towers reaching up to claim gobsmacking views and record prices. First was Extell’s One57. Next came Macklowe Properties’ 432 Park Avenue. We are privileged to be associated with both of these projects, and… Read more »

Revisiting One World Trade Center

Matt was back at the site of the One World Trade Center in New York last week, visiting the recently completed WTC Transportation Hub. The Transportation Hub serves as a connection point for 11 different subway lines, and other key transportation and cultural sites, and is expected to serve 250,000 commuters daily in its position as the third largest… Read more »

Manhattan View launches

Here’s Rachel at the launch of Manhattan View at MiMA, which Wordsearch completed the positioning, naming and branded collateral for. Manhattan View consists of the top 13 floors of a skyscraper on West 42nd Street, offering 151 ultra-luxury condos with breathtaking views and 44,000 square feet of indoor and outdoor amenities. manhattanview.com  

New public space opens to celebrate London’s Square Mile

The City Centre is a new public space which aims to celebrate the Square Mile’s built environment, vast collection of cultural institutions and existence as a world-class financial district. It will offer installations, exhibitions and graphical material, as well as being home to a state-of-the-art interactive model, showcasing London’s current and future built environment. The model features buildings which have been given… Read more »

Wordsearch appointed on world’s 5th tallest skyscraper

We are excited to announce that Wordsearch has been appointed by PERMODALAN NASIONAL BERHAD (PNB) as the global brand consultant on Merdeka PNB118. The megatall tower, previously known as KL118, will be the tallest building in Malaysia when completed in 2020, and the 5th tallest building in the world. Described as a ‘new landmark for… Read more »

Full circle: a very Wordsearch story

Three years ago, while working on One World Trade Center  I had Google alerts set up for “World Trade Center”. With over 300 WTCs around the world, this meant I got some fairly random alerts. One that piqued my interest was an announcement that Jonathan Wright from DTZ in Qatar had been instructed on World Trade… Read more »

New research into London’s tall buildings

Last week, New London Architecture released its annual research into London’s tall buildings. The organisation, which offers an independent forum for discussion, debate and information on architecture, planning, development and construction, announced that there are currently 436 towers proposed, approved, under construction or completed in London. A significant number of these are part of wider masterplan areas, in key locations which… Read more »

10 golden rules for marketing tall buildings

After the recent release of NLA‘s annual report on tall buildings in London, we thought we’d share William Murray’s previously written article, ’10 golden rules for marketing tall buildings’. Formed through our extensive knowledge of working with skyscrapers, Wordsearch’s Group Strategy Director, William, created a set of 10 rules to follow when marketing tall buildings. William said, “There are relatively few genuinely groundbreaking buildings around… Read more »

Winter in NYC

Kalleen Knowles is someone who knows how to use her iPhone camera to its full potential, unlike Apple CEO Tim Cook. Kalleen visited our team in New York last month and has yet again treated us to a feast of images from her trip, during which the city experienced its coldest Valentine’s Day since records began.      … Read more »

William lectures at IE University in Madrid

Earlier this year, William was invited to IE University in Madrid to lecture at the School of Architecture and Design. After lesson planning and practicing his best stern teacher voice, he left for Madrid last week for five full days of teaching. William’s series of lectures examined the background of architectural communication, looking at some of the practices that… Read more »

Best architecture & design podcasts & blogs

Our team of experts, designers, built environment enthusiasts, real estate specialists and architecture obsessors, offer their favourite podcasts and blogs to keep you abreast of the latest design and architecture news. PODCASTS Design Matters with Debbie Millman Designer and educator Debbie Millman interviews prolific industry figures: editors, curators, creative directors, illustrators and designers for her weekly… Read more »

Architecture events

singapore property marketing - openness

We share our pick of the best upcoming architectural activities in London. Including walking tours, Thames cruises, photography exhibitions and architecture masterclasses. ROYAL GOLD MEDAL WEEK A selection of respected architects take to the stage at RIBA in these day-long masterclasses. Featuring Yvonne Farrell of Grafton Architects, Bjarke Ingels of BIG and artist Grayson Perry CBE. February 1st-5th. NEW… Read more »

World reaches 100 supertall towers

real estate branding for one world trade center New York - rendering

January 13th marked a momentous day in the world of buildings and architecture. It was the day that the CTBUH announced that the world now has 100 supertall towers. The CTBUH, the global authority on  tall buildings and future cities, defines a supertall building as over 300 metres high. Height is measured from the lowest level… Read more »

The Lowline Lab NYC

real estate branding for one Manhattan square New York 2

The Lowline is a vision for the world’s first underground park. The proposed location, in New York City, sits within the one-acre former Williamsburg Bridge Trolley Terminal, a subterranean space which has been left unused and unloved for six decades. Now, a clever bunch of scientists and city strategists have hatched a plan to use innovative solar technology to… Read more »

The perks of property marketing

Property Marketing Agency | Wordsearch | One World Trade Center Blog

Kalleen, our London based Senior Account Director, visited New York for a Wordsearch strategy meeting, and happened to get invited on a dawn helicopter ride above the city… Wordsearch is the world’s leading creative agency for architectural and real estate marketing. 

Wordsearch Room 101

Property Marketing Agency | Wordsearch | Room 101 Blog 2

Last week, six speakers from the world of property and architecture took part in a battle to banish their industry related gripes into Room 101. After arguing that their topic deserved to be ditched, their fate was in the hands of the eager audience and compère, Wordsearch director, William Murray. There was only one space in… Read more »

Wordsearch launches Bosa’s ‘Rethink Downtown’ exhibition in San Diego

pacific gate branding agency - marketing suite

‘Rethink Downtown: Behind Downtown’s Skyline’ exhibition has recently opened in the city of San Diego to encourage San Diegans to ponder the architecture and design opportunities available for downtown, and to identify and celebrate the change it has undergone to date. The huge multimedia exhibition includes a 63-sq ft, true-to-life model of downtown, maps, videos and historic… Read more »

Stirling Prize 2015 award winner announced

Burntwood School, a comprehensive girls’ school in South London, transformed by architects Allford Hall Monaghan Morris (AHMM) has won the Stirling Prize award for the UK’s best new building. The school features six new faculty buildings and two cultural buildings which connect to original 1950’s structures by architect Sir Leslie Martin. The project aimed to… Read more »

Our new home

Founded in Marylebone in 1983, Wordsearch moved to Clerkenwell in 1995 and spent two happy decades there. As much as we love the area, after outgrowing our office we happened to stumble upon a stunning space in another borough. We’ve moved south to Southwark, to a beautiful spot a stone’s throw from The Thames (and… Read more »

How work is changing your city, and the city is changing your work

Knowing which type of commercial centre you’re operating in offers big advantages when it comes to marketing your property. Jack Stiller, Director, SE Asia, Wordsearch. As the world’s leading branding and marketing consultancy for real estate and architecture, we at Wordsearch spend a lot of time in major global cities, trying to better understand how their real… Read more »

Storytelling In The City: 6 New Rules for Property Marketing

We’ve been developing stories for the built environment for over 25 years and, to celebrate the opening of our newest office (in beautiful Sydney), we’ve collected some great examples of how the marketing game is changing for real estate and architecture. Make no mistake, the game is changing. Both the private and public sectors are… Read more »

Sign up for the ride of your life!

Join the Italian Pursuit challenge at the inaugural Club Peloton Gala Dinner, celebrating fundraising charity CYCLE TO…’s 10th anniversary. We’re looking for mixed teams of four to enter the challenge on the 16th September, which will take place during the gala. No experience is necessary, as you’ll attend a training day at Lee Valley Velodrome, to… Read more »

Wordsearch’s pick of architectural and cultural events in London

The London Festival of Architecture (LFA) has sadly come to an end, and we’re already excited to see it return next year! Luckily, there are still plenty of activities to get involved in in the capital throughout July. Below, we have provided you with our pick of architectural and cultural events over the next month… Read more »

London’s changing skyline

We’ve seen various articles over the past few months stating that London is entering the ‘age of the skyscraper’. Following in the footsteps of our transatlantic cousins, London is set to see an additional 260 tower blocks transforming the capital’s skyline in the not so distant future. Looks like we’re giving the Big Apple a… Read more »

Tickets now available for the CYCLE TO…. Club Peloton Gala Dinner at the Olympic Velodrome

You can now purchase tickets for the inaugural Club Peloton Gala Dinner, celebrating the 10th anniversary of cycling charity CYCLE TO… Book tickets. The evening, on 16th September, will take place at the Lee Valley Velopark, in the Velodrome which played host to the thrills of the 2012 London Olympics. It’ll feature Italian Pursuit racing, dinner,… Read more »

Wordsearch’s pick of architectural and cultural events in London

This month, the annual, long-awaited, ‘London Festival of Architecture’ (LFA) is upon us. The LFA celebrates all things architecture, with various events taking place across the city from 1st-30th June. Below, we have provided you with our pick of the top 5 must-see architectural events that are part of this city-wide celebration, each following this… Read more »

Save the date for the CYCLE TO… Club Peloton Gala Dinner

Cycle To… invites you to celebrate their 10th anniversary on Wednesday September 16th, by joining them for the inaugural Club Peloton Gala Dinner, at the landmark Olympic Lee Valley Velopark. The evening will feature thrilling Italian Pursuit racing, drinks, dinner, awards highlighting the property industry’s commitment to cycling, and a special appearance from a cycling… Read more »

The first Wordsearch Room 101

The inaugural Wordsearch Room 101 was a resounding success. Set in Bespoke  Careers spacious events area, our avid audience roared with laughter whilst watching Mark Middleton, Leanne Tritton, Peter Murray, Paul Finch, David West and Chris Boyce send their pet hates to the room of no return. When the guest list was full long before… Read more »

Name That Building

We’re truly excited to be working on our first project in San Diego, California. Designed by renowned international architects KPF, this yet-unnamed luxury residential tower by Bosa Development sits in a coveted position at the intersection of Pacific and Broadway, and will offer one of the best ocean views in San Diego. Bosa wants you… Read more »

What to see at Clerkenwell Design Week

On May 19th, the UK’s leading design festival, Clerkenwell Design Week, launches for the 6th consecutive year. The three day festival showcases design brands and companies through one-off exhibitions, showroom events and special installations. Wordsearch is holding our very own event for CDW, which you can read about below, as well as discovering the most… Read more »

Pick Me Up

Last week we headed to Pick Me Up graphic design festival at the spectacular Somerset House. The festival profiled 11 talented artists and makers, and focused heavily on the processes they used to create their work, not just the finished piece. This meant that alongside the vibrant screen prints, intricate paper craft and detailed illustrations, were… Read more »

Wordsearch’s pick of cultural and architectural events in London

 Clerkenwell Design Week A three day design festival taking place right on our doorstep in Clerkenwell. Featuring exhibitions, open showrooms, temporary sculptures and designer talks. 19th-21st May. Total Architecture I, Repetition and Pattern Taking place at the Royal Institute of British Architects, this five hour practical photography workshop includes an on-location shoot, exploring the use… Read more »

Wordsearch and the Empire State Building

The Empire State Building’s towering height and instantly recognisable silhouette, combine to make it the most iconic skyscraper in the world. Wordsearch has been appointed to assist developers, Empire State Realty Trust with the latest ground-floor offering, the greatest retail space ever to have been released by the Empire State Building, providing unparalleled retail exposure in the world’s… Read more »