Delivering the Almost Impossible
We are incredibly proud to announce that Wordsearch Australia supported leading hotelier Crown Resorts with the strategy, marketing and branding of Crown Residences, One Barangaroo, a collection of 82 luxurious residences at the top of what will be Sydney’s newest icon.
“Every landmark has visitors, very few have residents”
Combining London architecture by WilkinsonEyre, Manhattan interiors by Meyer Davis, and South-East Asian landscape design by St Legere, One Barangaroo offers international style and incredible luxury, directly on the world’s most beautiful harbour.
“Unequalled and, quite literally, never to be repeated”
Wordsearch Australia partnered with TPA to deliver a cross-platform campaign which focused on exclusivity, location and privilege and championed the message that there will never be another building like One Barangaroo. Not in scale, luxury or location on the last remaining parcel of land in such an incredible city. Not ever. To enforce this rare opportunity for purchasers, we created a marble-covered brochure; the most expensive ever to be produced in Australian real estate. Its 92 pages explore the design and aesthetics of the building by profiling its creators, alongside a suite of over 30 renders by Floodslicer, which celebrate the building’s curved form. Photography by Sydney based photographer Lynton Crabb captures the cultural richness of the surrounding area, whilst an introduction to the team responsible for providing 6-star luxury to residents reminds readers how they’ll never want to leave.
Alongside the brochure we produced an around-the-world film, and teaser film, with production studio Invisible Artists, taking in three continents in 15 days as we interviewed the building’s creators in the environments which made them famous. This was accompanied by a website, a digital presentation tool, renderings, advertising and stationery, all of which were underpinned by initial strategic workshops which captured the vision for the Residences.
Posted on 22nd January 2018 in Blog