Category: News

Wordsearch in Riyadh

Last week – following recent Wordsearch visits to Guangzhou, New York and Accra – we found ourselves in Riyadh. Scott Hammond and I were there to meet with a new client and discuss some very exciting projects, about which more in due course. There is an unwritten rule that whenever we find ourselves in a… Read more »

Unusual hotels: Underwater to up in the air

Ice hotel To start us off is the most festive of the bunch The Ice Hotel based in Jukkasjärvi. This hotel is the largest and most distinctive of its kind. Each year the hotel is basically a new and distinctively different collection of artworks. Artists compete annually to have their designs accepted for each of the… Read more »

Wordsearch: Big in the City

The City of London was our birthplace and has been our traditional hunting ground. We have worked on countless schemes here, especially tall ones, and continue to do so. We have worked on the planning applications for The Heron Tower, The Bishopsgate Tower and 122 Leadenhall, and on the marketing and branding for Broadgate Tower,… Read more »

Wordsearch: Back at Battersea

The new investors and owners at Battersea Power Station have injected cash and a new sense of drive and urgency that will see work starting early next year.  We are really excited to have been brought in start the marketing and communications programme with the production of a full suite of materials for the Phase… Read more »

The fastest growing cities in the world: From Quanzhou to Abuja

World Travel Market 2012: Insight into property marketing Recently I attended the World Travel Market 2012 and through this was lucky to hear a variety of talks on some very interesting topics. One of those that stood out was given by the China Tourism Forum whose stats were incredible including the fact that there are… Read more »

Brand Obama vs Brand Romney

A good brand identity A good brand identity is vital to clearly communicate your USP to your target audience. Without this solidified your message will be confused and support may wain. The most prominent example of the power a good message can have is 2012’s presidential election. Obama’s message was clear both in visuals and… Read more »

Movember: The moustache battle commences

Movember is here with a new brand, book, exhibition and more, and is a great example how a brand can be taken into the hearts of consumers for a good cause.  For those people new to Movember, it was begun to encourage men to grow moustaches during November to raise awareness of, and funds for,… Read more »

New York: Top of the World (Trade Center) Ma!

On my whirlwind visit to NY I arranged a site visit to One World Trade Center, seeing that it was now at pretty much its highest point (excepting the addition of the Spire). One World Trade Center: Recalling the first visit We walked in using the same route that we had in December 2009  when… Read more »

The Marquand: Elegance and art in architecture

Yesterday, I was in New York for one day, presenting some incredibly beautiful samples made by the craftsmen at Bill Amberg and Bookworks, for a super-high end residential marketing campaign we are working on, called The Marquand. 11E 68th Street. History The Marquand was built in 1913 on the site of an amazing mansion commissioned in… Read more »

Skyscrapers: The three tallest buildings in the world

Here at Wordsearch we work on an incredible array of impressive property projects including One World Trade Center, Battersea Power Station and The Shard. A great deal of these can be categorised as ‘tall buildings’ which made us begin to wonder how tall are the three tallest buildings in the world and what makes them… Read more »