Hanover Bond: The Residences at Mandarin Oriental, Mayfair
Standing on the corner of Mayfair’s oldest square, Hanover Bond: The Residences at Mandarin Oriental, Mayfair combines superb contemporary residences with an integrated Mandarin Oriental hotel, giving owners access to luxury services and amenities including in-residence dining and housekeeping, 24/7 concierge, an opulent spa and roof terrace bar. To inspire buyers, we launched a sophisticated branding and marketing campaign which explored the legacy of the area and drew attention to the new opportunities for art, fashion and culture that exist on the doorstep of Hanover Square.
‘Mayfair’s front door’
We produced a brochure and cloth-bound presentation book which illustrates the design and aesthetic approach by the architect, Rogers Stirk Harbour + Partners and interior designer, Thomas Juul-Hansen. Additionally, the narrative explores the history of Hanover Square and its revitalised future, reminding buyers of the advantages of living in one of London’s best-connected and prestigious locations. A registration website and a suite of bespoke floorplans complete the set of bespoke materials.
About the new square...a whole magnificent city seems to be risen out of the ground...It is said it will be called by name of Hanover Square
The Weekly Medley, 1717