A true icon
Battersea Power Station is that rare building that truly merits the label “iconic”. After decades of neglect, the power station now sits at the heart of the most significant and talked about premium mixed-use development in London.
We are so proud to have been engaged on the project for almost a decade, beginning with Phase 1 and culminating in the delivery of all of the marketing materials for the residential and commercial Phase 3, which comprised beautiful new residential properties by Foster + Partners and Gehry Partners.
- Brand Strategy
- Brand identity
- Sales Suite
Don’t Do Ordinary
Over the summer of 2015 we prepared for Phase 3, the simultaneous release of residential buildings by Gehry Partners and Foster + Partners. We delivered all of the communications material, in 5 languages, to support the launch across 12 countries around the world.
After immersing ourselves into the project and interviewing the project team, we developed a unifying brand concept and look and feel across both the overall development and the individual phases. This led us to establish the positioning ‘Don’t Do Ordinary’ which encapsulated the developers’ approach to this city-changing development.
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