We help to create places, and then we tell their stories. We start with articulating vision and pinpointing purpose.

From this platform we execute strategies for place and brand. We create property marketing campaigns that combine identity, design, digital, film, renderings, and whatever else is required for us to ensure our clients’ projects get the attention they deserve.

Our offices employ over 80 people in seven countries. We work across the real estate spectrum, engaging with clients at every stage of the development life cycle.

Over more than 30 years, we have helped the real estate industry leverage vision and brand to engage with customers. We take great pride in shaping the places in which we live and work.

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63 Madison Avenue is a classic 860,000 rsf full-block building in Midtown South with some 200,000 rsf of available space. It has a new arrival and lobby experience, and is home to a large Whole Foods store which serves as an excellent amenity for tenants. Just one block from Madison Square Park, which can be seen from the building’s west and south sides, 63 Madison is ideally located in the heart of this lively and popular office area.
 
Client: George Comfort & Sons 
Creative Direction: @wordsearch_group
Photography: @gjgaudet

#63madison
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We created an identity for Hanking that celebrates their connection to Shenzhen. The logo is clear, intelligent and open, taking elements of their existing brand to create something modern, focused and instantly recognisable. A bold campaign idea ‘We do’ reinforces the connection between the developer and the dynamic positivity of their home city.

Client: Hanking
Architect: @morphosisarchitects

#hankinggroup #hankingcenter #shenzhen #shenzhencity
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Hanking is as energetic and innovative as its home city, Shenzhen. We worked with the management, from Chairman to sales staff, to identify what makes the brand unique. Together we created a bold and simple mission statement that sets Hanking apart – ‘Creating new standards for the city we love’ – and a high impact logo that builds on the firm’s existing identity and culture.

Client: Hanking
Architect: @morphosisarchitects

#hankinggroup #hankingcenter #shenzhen #shenzhencity
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The 200 Madison brand pattern is a device which holds brand imagery and celebrates scale and dynamism throughout all deliverables. Its shape is also carefully crafted into the wordmark to link all brand assets together. 
 
Client: George Comfort and Sons 
Architect: @vocondesign @spectorgroup
 
#branding #realestate #marketing #placebranding #brandidentity #logodesign #madisonavenue
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The website for 200 Madison website is a key marketing tool, supported by a paid media strategy, the site has helped to increase the building’s visibility in a competitive space.
 
The dynamic design reinforces the brand language featuring the distinctive chevron and showcases the key building attributes.
 
Client: George Comfort and Sons
Architect: @vocondesign
 
#branding #realestate #marketing #placebranding #brandidentity #logodesign #madisonavenue #manhattanmarketing #websitedesign
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200 Madison is a classic yet contemporary office building in New York offering exceptional amenities in an incredibly well-connected location in Grand Central South.
 
What really sets 200 Madison apart is its large sky garden with views of the Empire State Building and midtown Manhattan that lead the brand idea ‘A fresh perspective’.
 
Its reimagined, contemporary lobbies feature a distinct floor tile which forms the foundation of our brand.
 
Architect: @vocondesign
Agents & Client: George Comfort and Sons
 
 
#branding #realestate #marketing #placebranding #brandidentity #logodesign #madisonavenue
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