We help to create places, and then we tell their stories. We start with articulating vision and pinpointing purpose.
From this platform we execute strategies for place and brand. We create property marketing campaigns that combine identity, design, digital, film, renderings, and whatever else is required for us to ensure our clients’ projects get the attention they deserve.
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330 West 42nd Street
BRANDING A MIDTOWN MARVEL
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Pragovka
BUILDING ON PROGRESS AND INNOVATION
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Terminal Warehouse
BRANDING A REIMAGINED OFFICE AND RETAIL SPACE
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Brabazon
BRISTOL’S VISION OF THE FUTURE
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Water Street Tampa
CREATING NEW STORIES FOR DOWNTON TAMPA
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Our offices employ over 80 people in seven countries. We work across the real estate spectrum, engaging with clients at every stage of the development life cycle.
Over more than 30 years, we have helped the real estate industry leverage vision and brand to engage with customers. We take great pride in shaping the places in which we live and work.
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325 Hudson’s unique campaign celebrates its connection to the new innovation corridor of Hudson Square. The brand idea of a meeting of minds came through in our use of portrait photography and video shoot.
Project team: Divcowest, @cbre
Photography: @gjgaudet
Creative Director: @acolling.design
#325Hudson
#divcowest
At the heart of the tech-ready building and brand is ‘Hudson`, an AI that represents the innovation hub that is this building. Hudson would live on the website and lobby redefining what a brand solution is. Hudson will not only live; but over time learn and grow – if a guest walks into the building wearing red, then Hudson can adapt and change its color to red.
Discover at 325hudson.com
Project team: Divcowest, @cbre
#325Hudson #divcowest
325 Hudson is a 10-story, 220,000 SF flexible and tech-ready mixed-use building offering new office and life science space, a state-of-the-art data center, reimagined lobby and experiential amenities. It’s a building designed to address the complex and varied needs of today’s life science and office tenants, with access to one of New York’s key data centers within the building. We went through our strategic process to decipher the key message for this brand and as the building is bringing in life science and creative tenants, it truly is a meeting of minds, bringing left brain and right brain together.
Project team: Divcowest, @cbre
Creative Direction: @wordsearch_group
CGI Renderings: @riverfilm_worldwide
Photography: @gjgaudet
#325Hudson #divcowest
63 Madison Avenue is a classic 860,000 rsf full-block building in Midtown South with some 200,000 rsf of available space. It has a new arrival and lobby experience, and is home to a large Whole Foods store which serves as an excellent amenity for tenants. Just one block from Madison Square Park, which can be seen from the building’s west and south sides, 63 Madison is ideally located in the heart of this lively and popular office area.
Client: George Comfort & Sons
Creative Direction: @wordsearch_group
Photography: @gjgaudet
#63madison
We created a classic campaign for tenants seeking significant, flexible workspace in the most vibrant part of Midtown South. 63 Madison provides large, light floorplates in a full-block building situated in the most dynamic and exciting office location in Manhattan.
This is a hardworking building which has stood the test of time as a solid headquarters to New York Life, with outstanding transportation connections in the heart of the popular Madison Square Park submarket of Midtown South. Solid, rich and timeless – as a building, and as a location, 63 Madison brings a history of solidity, energy and creative endeavour to a future which needs all three.
Client: George Comfort & Sons
#63madison
63 Madison Avenue is located moments from Madison Square Park in Manhattan`s popular Midtown South district. This classic office building is ideally located for the area`s many amenities, bars and restaurants, and the brand seeks to celebrate this along with 62 Madison`s classic 60s design and new lobby. We worked with photographer Guillaume Gaudet to capture both the local area and the building`s classic feel, with a nod to Madison Avenue`s `Mad Men` era to give the marketing materials a sleek and sophisticated look.
Client: George Comfort & Sons
Creative Direction: @wordsearch_group
Photography: @gjgaudet
#63Madison
Successful property brands are about more than buildings. Their commitment to the cities and communities where they work is what sets them apart from the competition. Hanking wears its love for Shenzen 50 metres tall on the landmark Hanking Centre. The bold brand and campaign we created is an expression of this same connection.
Client: Hanking
Architect: @morphosisarchitects
#hankinggroup #hankingcenter #shenzhen #shenzhencity
We created an identity for Hanking that celebrates their connection to Shenzhen. The logo is clear, intelligent and open, taking elements of their existing brand to create something modern, focused and instantly recognisable. A bold campaign idea ‘We do’ reinforces the connection between the developer and the dynamic positivity of their home city.
Client: Hanking
Architect: @morphosisarchitects
#hankinggroup #hankingcenter #shenzhen #shenzhencity
Hanking is as energetic and innovative as its home city, Shenzhen. We worked with the management, from Chairman to sales staff, to identify what makes the brand unique. Together we created a bold and simple mission statement that sets Hanking apart – ‘Creating new standards for the city we love’ – and a high impact logo that builds on the firm’s existing identity and culture.
Client: Hanking
Architect: @morphosisarchitects
#hankinggroup #hankingcenter #shenzhen #shenzhencity
The 200 Madison brand pattern is a device which holds brand imagery and celebrates scale and dynamism throughout all deliverables. Its shape is also carefully crafted into the wordmark to link all brand assets together.
Client: George Comfort and Sons
Architect: @vocondesign @spectorgroup
#branding #realestate #marketing #placebranding #brandidentity #logodesign #madisonavenue
The website for 200 Madison website is a key marketing tool, supported by a paid media strategy, the site has helped to increase the building’s visibility in a competitive space.
The dynamic design reinforces the brand language featuring the distinctive chevron and showcases the key building attributes.
Client: George Comfort and Sons
Architect: @vocondesign
#branding #realestate #marketing #placebranding #brandidentity #logodesign #madisonavenue #manhattanmarketing #websitedesign
200 Madison is a classic yet contemporary office building in New York offering exceptional amenities in an incredibly well-connected location in Grand Central South.
What really sets 200 Madison apart is its large sky garden with views of the Empire State Building and midtown Manhattan that lead the brand idea ‘A fresh perspective’.
Its reimagined, contemporary lobbies feature a distinct floor tile which forms the foundation of our brand.
Architect: @vocondesign
Agents & Client: George Comfort and Sons
#branding #realestate #marketing #placebranding #brandidentity #logodesign #madisonavenue