90 Fifth Avenue is a Class A office building with bright, light floors and views over bustling Union Square.
We designed and installed marketing materials on a vacant floor to showcase the thriving local area, the space planning potential for the office floors and RFR’s track record, all of which make for a compelling case to potential tenants seeking space in the very heart of Manhattan’s Midtown South district.
90fifthnyc.com
@rfrrealty
@studiosarchitecture
@cbre
#Branding #Design #Strategy #Property #Marketing #NewYork #Digital #fifthavenue #propertymarketing #realestate
To reposition RFR’s 90 Fifth Avenue, Wordsearch created a clean, sophisticated, and timeless brand, concentrating on grid structure and bold typography across digital and print, advertising, and a marketing center experience.
Since the thriving location is one of the most important benefits of 90 Fifth Avenue, we worked with photographer Guillaume Gaudet to capture the vibrancy of the community.
@rfrrealty
@studiosarchitecture
@gjgaudet
#fifthavenue #branding #propertymarketing #realestate #marketing
90 Fifth Avenue is a light, airy, modern office space a block from Union Square. The building epitomizes the elegance of turn of the 20th century architecture, offering a new arrival experience with contemporary lobby and elevators redesigned by STUDIOS Architecture.
With efficient floorplates of 12,600 SF, spaces inside 90 Fifth Avenue are bright and airy, while the 3000 SF landscaped roof terrace harmonizes indoor and outdoor workspaces by creating an inviting and laid-back atmosphere.
We worked with RFR, whose portfolio also includes the Chrysler Building and the Seagram Building. This has been a great honor for Wordsearch as RFR values sophisticated design, art, finesse and ingenuity for all their projects.
@rfrrealty
@studiosarchitecture
#fifthavenue #branding #propertymarketing #realestate #marketing
CamLIFE is an aspirational, amenity rich environment for bioscience and R&D-led companies in search of a Cambridge base.
Our work merges the rich history and green attributes of the area with a forward-looking approach, retaining the site’s heritage while embracing innovation.
Client: Longfellow
#CamLIFE #lifescience #Cambridge #Innovation #Branding #Property #Marketing #Wordsearch
CamLIFE is a 42 acre parkland campus delivering 170,000 sq ft of high-quality, fitted lab space, curated amenities, and expansive green space in Cambridge. Our CGIs and website showcase an environment for talent to flourish and grow, fostering a community for innovation.
Client: Longfellow
#CamLIFE #lifescience #Cambridge #Innovation #Branding #Property #Marketing #3D #wordsearch
Our new work for CamLIFE, a Cambridge-based Lab and Innovation Focused Environment – we created a brand language which is dynamic, adaptable with the brand idea ‘Space to open minds’ at the core. Inspired by the flourishing flora and fauna of the site we created a brand language which showcases a space where innovation and growth are at the heart.
Client: Longfellow
#CamLIFE #lifescience #Cambridge #Innovation #Branding #Property #Marketing #3D #Wordsearch
A snapshot from another great year. Massive thanks to the global Wordsearch team, and to our clients and partners. Roll on 2024. Happy Holidays to all.
#snapshot #highlights #happyholidays
A snapshot from another great year. Massive thanks to the global Wordsearch team, and to our clients and partners. Roll on 2024. Happy Holidays to all.
#snapshot #highlights #happyholidays
A snapshot from another great year. Massive thanks to the global Wordsearch team, and to our clients and partners. Roll on 2024. Happy Holidays to all.
#snapshot #highlights #happyholidays
325 Hudson’s unique campaign celebrates its connection to the new innovation corridor of Hudson Square. The brand idea of a meeting of minds came through in our use of portrait photography and video shoot.
Project team: Divcowest, @cbre
Photography: @gjgaudet
Creative Director: @acolling.design
#325Hudson
#divcowest
At the heart of the tech-ready building and brand is ‘Hudson`, an AI that represents the innovation hub that is this building. Hudson would live on the website and lobby redefining what a brand solution is. Hudson will not only live; but over time learn and grow – if a guest walks into the building wearing red, then Hudson can adapt and change its color to red.
Discover at 325hudson.com
Project team: Divcowest, @cbre
#325Hudson #divcowest
325 Hudson is a 10-story, 220,000 SF flexible and tech-ready mixed-use building offering new office and life science space, a state-of-the-art data center, reimagined lobby and experiential amenities. It’s a building designed to address the complex and varied needs of today’s life science and office tenants, with access to one of New York’s key data centers within the building. We went through our strategic process to decipher the key message for this brand and as the building is bringing in life science and creative tenants, it truly is a meeting of minds, bringing left brain and right brain together.
Project team: Divcowest, @cbre
Creative Direction: @wordsearch_group
CGI Renderings: @riverfilm_worldwide
Photography: @gjgaudet
#325Hudson #divcowest