325 Hudson is a 10-story, 220,000 SF flexible and tech-ready mixed-use building offering new office and life science space, a state-of-the-art data center, reimagined lobby and experiential amenities. It’s a building designed to address the complex and varied needs of today’s life science and office tenants, with access to one of New York’s key data centers within the building. We went through our strategic process to decipher the key message for this brand and as the building is bringing in life science and creative tenants, it truly is a meeting of minds, bringing left brain and right brain together.
Project team: Divcowest, @cbre
Creative Direction: @wordsearch_group
CGI Renderings: @riverfilm_worldwide