Terminal Warehouse
New York for Real
Client: Normandy & L&L Holdings
![wordsearch-hero-lite-terminal-warehouse-01](https://www.wordsearch.co.uk/wp-content/uploads/2020/09/wordsearch-hero-lite-terminal-warehouse-01-1250x703.jpg)
We developed a striking and flexible brand identity system for L&L’s Terminal Warehouse, a huge ground-scraper redevelopment on Manhattan’s west side.
- Brand positioning
- Brand identity
- Digital
- Photography
- Marketing Center Design
The identity drew on the building’s heritage as a warehouse, drawing on the idea of goods in, goods out and transposing this to ideas in, ideas out for the building’s future use as a grade A office building.
![wordsearch-half-width-terminal-warehouse-01-2](https://www.wordsearch.co.uk/wp-content/uploads/2021/03/wordsearch-half-width-terminal-warehouse-01.jpg)
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