Terminal Warehouse

New York for Real

Client: Normandy & L&L Holdings

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We developed a striking and flexible brand identity system for L&L’s Terminal Warehouse, a huge ground-scraper redevelopment on Manhattan’s west side.

  • Brand positioning
  • Brand identity
  • Digital
  • Photography
  • Marketing Center Design
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The identity drew on the building’s heritage as a warehouse, drawing on the idea of goods in, goods out and transposing this to ideas in, ideas out for the building’s future use as a grade A office building.

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