The Marq Retail
Follow the thread
Client: The Crown Estate
![wordsearch-hero-marq-retail-01](https://www.wordsearch.co.uk/wp-content/uploads/2021/01/wordsearch-hero-marq-retail-01-1250x703.jpg)
Attracting exceptional occupiers
The Marq is a new 35,000 sq ft commercial offering in the heart of St James’s with a flagship retail and F&B opportunity on the ground and lower ground floors.
We were briefed by The Crown Estate to produce a bespoke digital and print campaign to attract a premium retailer and restaurateur to make The Marq their home. In 2020 exquisite French brasserie and wine bar Maison Francois moved into the space to high acclaim.
![wordsearch-half-width-marq-retail-01](https://www.wordsearch.co.uk/wp-content/uploads/2021/01/wordsearch-half-width-marq-retail-01.jpg)
- Brand identity
- Digital
- Sales Suite
- Window display
- CGI
Following the thread
Jermyn Street has a rich history in tailoring, traditional apparel and refined retail. We created a campaign called Follow the Thread that celebrated the stories and the retail experiences of St James’s via a marketing web-app. High-quality and elegant finishes along with the use of bold colour convey the area’s contemporary craftsmanship, brought to life in a bespoke brochure and bobbin gift that was sent to potential occupiers. To support the physical space we created a ribbon installation linking all the campaign components together in a vibrant window display.
![wordsearch-half-width-marq-retail-02](https://www.wordsearch.co.uk/wp-content/uploads/2021/01/wordsearch-half-width-marq-retail-02.jpg)
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