The Marq Retail

Follow the thread

Client: The Crown Estate


Attracting exceptional occupiers

The Marq is a new 35,000 sq ft commercial offering in the heart of St James’s with a flagship retail and F&B opportunity on the ground and lower ground floors.

We were briefed by The Crown Estate to produce a bespoke digital and print campaign to attract a premium retailer and restaurateur to make The Marq their home. In 2020 exquisite French brasserie and wine bar Maison Francois moved into the space to high acclaim.

  • Brand identity
  • Digital
  • Print
  • Sales Suite
  • Window display
  • CGI

Following the thread

Jermyn Street has a rich history in tailoring, traditional apparel and refined retail. We created a campaign called Follow the Thread that celebrated the stories and the retail experiences of St James’s via a marketing web-app. High-quality and elegant finishes along with the use of bold colour convey the area’s contemporary craftsmanship, brought to life in a bespoke brochure and bobbin gift that was sent to potential occupiers. To support the physical space we created a ribbon installation linking all the campaign components together in a vibrant window display.


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