It starts with learning and discovery. Us learning about you and your project, and you learning something about yourselves too. We will listen and learn, and go with you on site tours, neighbourhood tours and market and competitor audits. We run some workshops and generally get under the skin of the project.
- Discovery report
- Workshop designs
From there we design a set of workshops, events and exercises, specific to your business or project. They are challenging and demanding, surprising and insightful and they are designed to share knowledge, unlock insight and to build consensus – and create a sense of a single vision. We then show how the new insights can be applied to your specific project – allowing the team to see the project’s opportunities in a new light.
Finally, we develop the tools to share insight internally and externally. We have also learnt that a bulky book sits on shelves unread and unloved, so we distil our findings down into as few words as possible – a vision, a mantra and a set of principles that the team can support, champion and execute.
What you end up with is a clear and relevant articulation of what you are making, why you’re making it and for whom. This will build team cohesion and identity, ease decision–making and help build support with planners, local communities, press, stakeholders and future customers.
- Vision document
- Articulation of proposition
- Articulation of customer needs/customer experience