Creating a new icon for Sydney Harbour
Wordsearch Australia supported leading hotelier Crown Resorts with the strategy, property marketing and branding of One Barangaroo, Crown Residences; a collection of 82 luxurious residences at the top of what will be Sydney’s newest icon.
Combining London architecture by WilkinsonEyre, Manhattan interiors by Meyer Davis, and South-East Asian landscape design by St Legere, One Barangaroo offers international style and incredible luxury, directly on the world’s most beautiful harbour.
- Brand Strategy
- Brand identity
When you live in the sky, space is no limitation
Australia’s most expensive brochure
Wordsearch Australia partnered with TPA to deliver a cross-platform campaign which focused on exclusivity, location and privilege. To enforce the rare opportunity for purchasers, we created a marble-covered brochure; the most expensive ever to be produced in Australian real estate. Its 92 pages explore the design and aesthetics of the building by profiling its creators, alongside a suite of over 30 CGI Renderings by Floodslicer, which celebrate the building’s curved form.
Unequalled, and quite literally, never to be repeated
Alongside the brochure we produced an around-the-world film and teaser film, with production studio Invisible Artists, taking in three continents in 15 days. This was accompanied by a website, a digital presentation tool, CGI Renderings, advertising and stationery, all of which were underpinned by initial strategic workshops which captured the vision for the Residences.
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