PLTFRM is a visionary new workplace in Friedrichshain, Berlin’s hub for start-ups, creatives and tech companies. Taking cues from the location, right next to Ostbahnhof, we created a strikingly progressive brand identity. The name communicates future possibilities – a platform for innovation, for success, for growth. A bold and dynamic graphic language is inspired by railway signals, showing the way forward.
Sustainability is key for the developer HB Reavis and this is front and centre on the fully bilingual website and interactive leasing materials. Other deliverables included a launch event, hoarding and a marketing suite concept.
The creative environment comes to life with a vibrant mix of CGIs, created by our sister agency River Film, and authentic street imagery capturing the energy of the location. This is a place where progress starts.
- Brand Strategy
- Brand Identity
- Sales Suite Concept
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