21 East 12

The beating heart of Greenwich Village

Client: William Macklowe Company

new york real estate marketing 21 east 12 - brochure 1

An elegant branding campaign

Wordsearch was appointed to deliver the marketing and branding for 21 East 12, a 22 storey residential tower in Greenwich Village. Coupled with a bespoke photographic essay we created interior and exterior CGI renderings, a marketing brochure, floor plans, a sales gallery, a short film and a website.

new york real estate marketing 21 east 12 - marketing suite
  • Advertising
  • Branding
  • Brochure Design
  • Film Production
  • Floor Plans
  • Marketing Suite
  • CGI Renderings
  • Website Design

The heart of Greenwich Village

new york real estate marketing 21 east 12 - rendering 1
new york real estate marketing 21 east 12 - website
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A photographic brochure to capture Greenwich Village

A photographic essay titled 100 Greenwich Village Moments was commissioned to portray the rich and eclectic character of the Village, with a foreword by Town and Country magazine design editor Pilar Viladas.

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Branding for 21 East 12 - New York

 

 

Slender architecture by Selldorf

Designed by Selldorf Architects, 21 East 12 takes advantage of the neighbourhood’s low-rise surroundings with a tall and slender tall building, set back from the street on a podium. The building includes two townhomes on the podium level, each with expansive outdoor space, and two glass-wrapped duplex penthouses, both of which enjoy generous private terraces and triple exposures.

 

new york real estate marketing 21 east 12 - rendering 2

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