From empty nesters to pieds-à-terre
Our challenge was to create a real estate branding and marketing campaign for the huge 815-unit condominium tower that would appeal to a wide demographic of buyers in both domestic and international markets. The campaign focussed on the tower’s proximity to the Lower East Side, one of New York’s most eclectic neighbourhoods, the unparalleled views and the 100,000+ square feet of indoor and outdoor building amenities.
- Brand Strategy
- Brand identity
- Sales Suite
Turning heads, quite literally
Sales suite highlights included a 360° immersive room with a 24 square metre projection surface, an aerial film to demonstrate the unparalleled city views and a whimsical brand film. Plus an interactive website featuring specially commissioned illustrations and 27 striking CGI Renderings.
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