Wordsearch developed a brand identity for Candlestick which featured Bayview community artists and students who created vibrant murals for Candlestick and The San Francisco Shipyard neighbourhoods. The identity was enhanced by powerful and authentic photography which was used across a newly designed website.
We’re supporting developer FivePoint as they create a neighbourhood in what was once a neglected part of San Francisco. Candlestick will be a real residential neighbourhood enriched by shopping, culture and outdoor space. Our placemaking division, Wordsearch Place, helped FivePoint articulate their vision to understand the unique challenge and opportunities facing the site. This began with site visits, project briefings, stakeholder interviews and a study tour of existing neighbourhoods, and was followed by a series of intensive facilitated workshops which sought to define the vision for Candlestick.
Mural artists include: Cameron Moberg, Ivan Preciado, Mel Waters, Malik Seneferu, Hunters Point Family Peacekeepers, Josue Rojas, Joe Colmenares, 3rd Street Youth Centre. The team behind the murals are Imprint City, Mural music Arts and Baycat.
Providing Real Opportunity for Different People, Together