295 Fifth Avenue

The hard-working talent playground

Client: Tribeca Associates


295 Fifth Avenue is a 700,000 sq ft century-old full-block building located in Midtown South, Manhattan. Tribeca Investment Group and their partners are completely renovating this grand old building and adding a brand-new penthouse to the rooftop to capitalize on incredible city-wide views.

Our brand reflects the diversity of different tenant types who will come together in this building and uses a light-hearted, bright color palette and illustrations to connote the playground aspect of the brand, while the hardworking aspect comes through the typefaces, layouts and detailed renderings and film.

  • Brand positioning
  • Brand identity
  • Digital
  • Marketing Suite
  • Renderings
  • Film

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