Essex Crossing Office

The Connected Campus

Client: Taconic

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Essex Crossing Office is the first major commercial offering in Manhattan’s Lower East Side – a neighborhood not traditionally known as an office location. Our brief was to announce Essex Crossing Office with a boldness, confidence and excitement befitting of Taconic’s vision for Essex Crossing as a thriving, mixed-use creative campus.

Packed with authentic amenities such as the Market Line food hall, a cinema and a photography gallery, Essex Crossing is surrounded by some of the best and hottest bars and restaurants in Manhattan making it the ideal location for the TAMI crowd.

We created a bold, bright brand and communicated the office offering through leasing decks, a website, film, eBlasts, renderings and a marketing center. The campaign worked – Verizon inked a lease for one of the two office buildings the day after the marketing center opened.

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  • Brand positioning
  • Brand identity
  • Digital
  • Print
  • Marketing Center
  • Renderings
  • Film
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