Essex Crossing Office
The Connected Campus
Client: Taconic
![wordsearch-hero-lite-essex-crossing-01](https://www.wordsearch.co.uk/wp-content/uploads/2022/10/wordsearch-hero-lite-essex-crossing-01-1250x703.jpg)
Essex Crossing Office is the first major commercial offering in Manhattan’s Lower East Side – a neighborhood not traditionally known as an office location. Our brief was to announce Essex Crossing Office with a boldness, confidence and excitement befitting of Taconic’s vision for Essex Crossing as a thriving, mixed-use creative campus.
Packed with authentic amenities such as the Market Line food hall, a cinema and a photography gallery, Essex Crossing is surrounded by some of the best and hottest bars and restaurants in Manhattan making it the ideal location for the TAMI crowd.
We created a bold, bright brand and communicated the office offering through leasing decks, a website, film, eBlasts, renderings and a marketing center. The campaign worked – Verizon inked a lease for one of the two office buildings the day after the marketing center opened.
![ws-half-width-essex-crossing-office-exterior](https://www.wordsearch.co.uk/wp-content/uploads/2022/10/ws-half-width-essex-crossing-office-exterior-1111x1250.jpg)
- Brand positioning
- Brand identity
- Digital
- Marketing Center
- Renderings
- Film
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