Essex Crossing Office is the first major commercial offering in Manhattan’s Lower East Side – a neighborhood not traditionally known as an office location. Our brief was to announce Essex Crossing Office with a boldness, confidence and excitement befitting of Taconic’s vision for Essex Crossing as a thriving, mixed-use creative campus.
Packed with authentic amenities such as the Market Line food hall, a cinema and a photography gallery, Essex Crossing is surrounded by some of the best and hottest bars and restaurants in Manhattan making it the ideal location for the TAMI crowd.
We created a bold, bright brand and communicated the office offering through leasing decks, a website, film, eBlasts, renderings and a marketing center. The campaign worked – Verizon inked a lease for one of the two office buildings the day after the marketing center opened.
- Brand positioning
- Brand identity
- Marketing Center
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