General Motors Building
For those that lead
Client: Boston Properties
![wordsearch-hero-lite-general-motors-building-01-2](https://www.wordsearch.co.uk/wp-content/uploads/wordsearch-hero-lite-general-motors-building-01-1250x703.jpg)
The General Motors Building rises 50 stories at the corner of Fifth Avenue and Central Park and is the home to Apple’s only 24/7 global flagship store. Built in 1967, the buildings remains one of New York’s most recognized and expensive office properties, with its striking marble-clad façade.
It is one of New York’s crown jewels, occupying a unique place in the city’s real estate market: literally, in its storied whole-block Midtown site and conceptually, as a symbol of what makes New York the world’s great commercial center.
![wordsearch-half-width-general-motors-building-01](https://www.wordsearch.co.uk/wp-content/uploads/2020/07/wordsearch-half-width-general-motors-building-01.jpg)
- Brand positioning
- Brand identity
- Digital
- Photography
- Advertising
The General Motors Building is truly timeless. Beyond the elegant exterior, the inspiring lobby and the quintessential Central Park location, the General Motors Building is utterly future-focused: it is somewhere firms can locate, confident that their needs will be met for decades to come, Wordsearch conceived the latest marketing strategy and built a campaign to emphasize its status as a place For Those Who Lead.
![191010_7766-yellow-jacket-woman](https://www.wordsearch.co.uk/wp-content/uploads/2020/07/191010_7766-Yellow-jacket-woman-1111x1250.jpg)
![wordsearch-half-width-general-motors-building-03](https://www.wordsearch.co.uk/wp-content/uploads/2020/07/wordsearch-half-width-general-motors-building-03.jpg)
![phone-2](https://www.wordsearch.co.uk/wp-content/uploads/2020/07/phone-1-1111x1250.jpg)
![wordsearch-half-width-general-motors-building-02](https://www.wordsearch.co.uk/wp-content/uploads/2020/07/wordsearch-half-width-general-motors-building-02.jpg)
![wordsearch-half-width-general-motors-building-04](https://www.wordsearch.co.uk/wp-content/uploads/2020/07/wordsearch-half-width-general-motors-building-04.jpg)
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