Month: November 2012

Wordsearch: Big in the City

The City of London was our birthplace and has been our traditional hunting ground. We have worked on countless schemes here, especially tall ones, and continue to do so. We have worked on the planning applications for The Heron Tower, The Bishopsgate Tower and 122 Leadenhall, and on the marketing and branding for Broadgate Tower,… Read more »

Wordsearch: Back at Battersea

The new investors and owners at Battersea Power Station have injected cash and a new sense of drive and urgency that will see work starting early next year.  We are really excited to have been brought in start the marketing and communications programme with the production of a full suite of materials for the Phase… Read more »

The fastest growing cities in the world: From Quanzhou to Abuja

World Travel Market 2012: Insight into property marketing Recently I attended the World Travel Market 2012 and through this was lucky to hear a variety of talks on some very interesting topics. One of those that stood out was given by the China Tourism Forum whose stats were incredible including the fact that there are… Read more »

Brand Obama vs Brand Romney

A good brand identity A good brand identity is vital to clearly communicate your USP to your target audience. Without this solidified your message will be confused and support may wain. The most prominent example of the power a good message can have is 2012’s presidential election. Obama’s message was clear both in visuals and… Read more »

Movember: The moustache battle commences

Movember is here with a new brand, book, exhibition and more, and is a great example how a brand can be taken into the hearts of consumers for a good cause.  For those people new to Movember, it was begun to encourage men to grow moustaches during November to raise awareness of, and funds for,… Read more »